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VocabJLPT N2

advance

NounSuru VerbIntransitive Verb

Definitions

1. advance (into a new market, industry, etc.)
2. expansion (into)
3. advance (to the next round of a competition)

This noun and verb (when combined with する) mean to advance into or expand into a new area, market, or field. It is commonly used in business contexts to describe a company entering a new region or industry.

Example sentences

Sentence 1

Wait, are you seriously saying I should break into that industry?

Sentence 2

Wait, that tiny company already broke into the European market!?

Sentence 3

That company did move into the education sector and made a success of it.

Sentence 4

My friend said "our shop is expanding to Osaka next year."

Sentence 5

Is that report actually true — they're really entering a new market?