KanjiJLPT N2
Appellation

appellation, praise, admire, name, title, fame

Mnemonic

A grain farmer seeks a prestigious appellation for his rice. He takes a quill and inscribes a little title on every sack. Now his humble grain bears a grand name, and each little bag sells for triple the price!
Additional thoughts
Picture a proud farmer carefully writing tiny elegant labels on grain sacks with a fancy feather quill. The little title transforms ordinary rice into something prestigious — appellation is everything in marketing.
Quick recall
A grain farmer uses a quill to write a little title — a grand appellation — on each sack.

Details

The keyword for 称 is appellation. This kanji refers to a name, title, or designation used to address or refer to someone or something. It encompasses the idea of calling, naming, or bestowing a title, as well as the act of praising or commending. In broader usage, it conveys the concept of how things are formally named, labeled, or recognized in social and official contexts.
On'yomi
しょう
Kun'yomi
たた.える、とな.える、あ.げる、かな.う、はか.り、はか.る、ほめ.る